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 ACCOUNT EXECUTIVE - The account executive
is the person who sells advertising and works closely with
marketing businesses to the station listeners.
ANNOUNCERS - Announcers are the radio station's voice and are
often the people with whom the public identifies. This person
introduces programs and music, reads commercial copy and public
service announcements, and is involved in the overall public
presentation of the station.
CHIEF ENGINEER - The chief engineer is responsible for the
technology necessary to put the station's broadcast "on-the-air" within
the station's licensed range. The engineer works to maintain
existing broadcasting capabilities and provide quick solutions
to problems that may arise with the transmitter, tower, satellite
receiver and other related equipment.
COPY WRITER - This staff member writes commercial and promotional
copy in support of the station's sales, marketing and promotional
efforts.
GENERAL MANAGER - The person responsible for the overall operation
of a station. This position requires business knowledge, leadership
ability and a technical understanding of how a station operates.
GENERAL SALES MANAGER - This person hires and supervises the
sales staff, reviews programming for the best sales opportunities,
develops sales plans and goals, oversees billing, studies and
understands the station's market and approves all sales promotion
campaigns. Some stations have multiple levels of sales managers,
including National, Regional and Local sales managers who focus
on various aspects of sales.
MAINTENANCE ENGINEER - The maintenance engineer installs and
performs preventive maintenance on the station's control consoles,
boards, recording equipment, microphones, and a wide variety
of other station equipment and electronic systems.
MUSIC DIRECTOR - This person manages the station's music library
and works with the program director in selecting new recordings
to be played as they are submitted by record companies.
NEWS DIRECTOR - The news director runs the news department.
The news director assigns stories to reporters on staff, monitors
the wire service and is involved with identifying the important
news issues within the community.
OWNER - A person or group of persons that possess the station.
Every owner must hold a license from the Federal Communications
Commission.
PRODUCTION DIRECTOR - The production manager assigns announcers,
schedules studios, arranges recording sessions, produces commercials,
and directs programs.
PROMOTIONS DIRECTOR- This position promotes the station's image,
programs and activities. The promotions person works closely
with the program director in creating on-air promotions and
also with the sales department in securing new clients and
maintaining current advertisers.
PROGRAM DIRECTOR - Responsible for the entire on-air product,
the PD governs the sound of the stations. With control over
production, talent, work schedules, and program schedules,
the PD's programming objectives support the goals of the general
manager and the general sales manager.
RECEPTIONIST - The duties of the receptionist vary according
to the size of the station. This position is ideal for understanding
all the aspects of how a station operates.
SALES ASSISTANT - This position offers support to the sales
staff and managers by handling much of the office work, including
drafting proposals, which allows the sales staff to focus on
meeting with clients and developing business.
SPORTS DIRECTOR - This position is similar to the news director
position. Sports directors often handle the play-by-play coverage
of local sporting events. Stations that do a lot of sports
sometimes hire a "color" announcer to complement
the play-by-play talent.
TRAFFIC DIRECTOR - Collects data from other departments in
order to prepare a minute-by-minute schedule for the broadcast
day. The traffic person is the daily link between the sales
department and programming department, keeping up-to-date commercial
time availability. |
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