Gene Peterson (1941- ) a native of Culbertson, Montana, started a fifty year broadcast career at KFBB in Great Falls, after attending Brown Institute. He joined KGVO in Missoula in 1962.
At the age of 29 with a fifteen hundred dollar investment and determined family involvement from his wife, Rose, and daughters, Pamela and Kimberlee, he built a struggling station into ownership of a successful radio group of five stations including KYLT-KZOQ, KBLL AM-FM in Helena and KPRK in Livingston.
He served as President of the Missoula Chamber of Commerce, Grizzly Scholarship Association, Montana Broadcasters Association, St. Patrick Hospital Advisory Board, YMCA, and UM President's Advisory Board. His awards included Businessman of the Year, Sportsman of the Year, and Hugh O'Brien Lifetime Achievement Award. He believed that a healthy financial statement was a reflection of how well you served your community.