Norma Beatty Ashby, a fourth-generation Montanan, was born in Helena and grew up on a ranch near Winston where she attended a one-room schoolhouse. After graduating from The University of Montana she moved to New York where she worked as a researcher for Life Magazine.
In 1961 she returned to Montana and, shortly thereafter, was hired to host and produce Today in Montana for KRTV in Great Falls. She continued in that position for more than 24 years during which time the program went statewide on the Montana Television Network. She also produced numerous award-winning documentaries during her time with MTN. She has been repeatedly honored by the Montana Broadcasters Association and the Greater Montana Foundation for her broadcast contributions and by the Great Falls Tribune and the YWCA for her many contributions to the creative arts and the community including the creation of the C.M. Russell Art Auction which benefits the museum.
She is the author of Movie Stars and Rattlesnakes:The Heyday of Montana Live Television. Norma and her late husband, Shirley Carter Ashby, were married in 1964.