Vi Thomson began her broadcasting career in sales at KGVO-TV (now KECI), Missoula in 1954 and spent the next 45 years at the station. It was a career that nearly didn’t happen. One day she ran into the station’s owner who asked if she’d like to “sell television.” She laughed and said, “Sure.” The next morning he called to ask why she wasn’t at work. She thought he had been kidding.
At a time when women were a rarity in the fledgling TV industry, Vi became a fixture. She was Montana’s first TV Account Executive and hosted numerous live daily and weekly programs. Vi’s career began in the days when doing a local TV commercial often meant riding the snow cat up to the studio and transmitter site atop TV Mountain.
In addition to her many contributions to local broadcasting, Vi Thomson served on dozens of local charitable and non-profit boards including the Red Cross, Salvation Army, Chamber of Commerce, RSVP, Governor’s Advisory Board, and she was a founding member of the Missoula Soroptimists.