W.L.
"Bill" Holter
(1923 - ) |
Willard
Lyle (Bill) Holter, a native of Hibbing, Minnesota,
brought broadcasting to Glasgow and Malta, Montana,
and improved it in Missoula, Great Falls and
Helena. In 1954, Holter began selling Glasgow
businessmen on the idea that radio was a productive
advertising medium. When enough of them agreed,
he put KLTZ on the air. Holter's stations were
always involved in their communities. Known for
his aggressive news coverage in Glasgow, he "scared
the hell out of the police department because
I started reading their blotter." Holter encouraged
his employees to accept the "challenge of running
a radio station in rural eastern Montana with
the professionalism and quality of NBC in New
York." They did.
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MBA
HALL OF FAME - W.L. “Bill” Holter (1923 - )